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January 30th, 2012

There are times when you may want to capture what is currently being shown on your iPad's screen. That’s easy to do on an iPad.

Simply press the Home button and then the Sleep/Wake button simultaneously. When you hear a click, the screenshot has been taken. You can then go to the photos gallery to see all of your captured screenshots.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
January 30th, 2012

The big difference between Android and the iOS is the fact that, on an Android device, you can play Flash videos. There are times however when this seeming advantage can be a disadvantage as Flash (such as Flash ads) can slow down your browsing experience or even crash your browser. There is a solution.

You can turn off Flash if you choose to. Simply go to your Browser's Settings by pressing on the Menu/Options button, then go to Advanced and change 'Enable plug-ins' setting from "Always on" to "On demand." Flash applications will now appear as an arrow that you must touch to start.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
January 10th, 2012

BI_May22_AIn an increasingly interconnected world, it's becoming harder and harder for business owners and managers to decide between choices. That's why many have started to implement Business Intelligence (BI) solutions, in the hopes that it will help them make better, more informed decisions. An increasingly popular component of BI is social data. The question is though, what is it and can small businesses benefit from it?

Here's an overview of social data and three ways small business owners and managers can use it to make decisions.

What is social data? Social data is any data or information collected from the various social media sites available. The easiest way to define social data is to differentiate it from social media. Social media is content that a user has created, copied or linked with the idea of sharing it with other people using a platform i.e., Facebook. Social data is the information that is linked to this content, such as shares, likes, location, time posted, etc.

It is social data that powers analytics and social media monitoring, (how popular your content, profile, etc. is), and if utilized efficiently could go a long way in helping you make better business decisions and a more focused marketing strategy.

Because there is so much data relating to and generated by social media activities, it can be nearly impossible to track and analyze it all. But, it is quickly becoming an important part of Business Intelligence, and will continue to become even more so as the number of social media sites and users continues to expand. That's why many BI solutions are starting to integrate social data gathering and analysis tools. While you may be able to track and analyze this data, do you know what you can do with it?

Three uses of social data

  • Competitor research - Many companies currently focus on data related directly to their content. Why not expand it and look at your competitors, such what they are posting and how their followers are reacting? If done properly, this can give you valuable industry insight and generate ideas as to what you could also be doing to better leverage your brand and position.
  • Judge health of marketing campaigns and overall interest - The main use of social data should be to help you track how well your current marketing campaigns and content is doing. Being able to analyze this data will reveal what works and what doesn't, allowing you to tweak and fine tune your efforts. The best platforms can provide near instant results which allow you to update or change on-the-fly.
  • Gauge current public opinion - Social media is like a stream. There's always content flowing by you, much of it potentially useful. If you can track what people are saying, sharing and commenting on, you can spot trends faster, enabling you to come up with even more relevant content for followers to share, thus expanding presence.
There are numerous uses for social data in organizations and many bigger companies have started to track and implement learnings in different departments such as marketing, human resources and even finance. This is a great way for you to better know and provide what your customers and followers want.

If you would like to learn more about social data and how your company can use it effectively, call us today for a chat.

Published with permission from TechAdvisory.org. Source.

January 2nd, 2012

If you are using Windows Gadgets (or those small mini-applications that are embedded on your desktop that show interesting things like the latest news, weather updates, or sports scores), you may sometimes wish you can just quickly hide them to declutter your workspace.

In Windows 7, you can do just that. Simply right-click on the desktop, go to View, and then clear the check mark on Show desktop gadgets. This will hide the gadgets. If you want to bring them back, just restore the check mark again.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
December 23rd, 2011

SocialMedia_May07_ASocial media has become an important part of any business's marketing strategy. By having an active presence on the main networks, you will likely see increased sales or at the very least an increase in brand recognition. So, while social media is an invaluable marketing tool, there are also other departments which could benefit from it.

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
December 15th, 2011

BusinessValue_April30_ACorporate Social Responsibility, or CSR for short, is the idea of integrating social and environmental ideas into your company, daily operations and interactions with all stakeholders. One of the more common CSR practices adopted by companies of all sizes is the idea of 'going green', or helping the environment. This is a great idea, not only does it make the Earth a better place, it makes your company look more caring; human even. The thing is, it can be hard to actually go green, but there are some apps that can help.

Here are four great apps that can help you and your employees make your company a little more green.

1. GoodGuide

GoodGuide is an app that can help you find out more about products. Utilizing a barcode scanner, it can provide you with information like where the product comes from, whether it's safe and if it's green.

With over 170,000 ranked products in the app's database, it's a great way to start learning about sustainable and environmentally friendly products. The only downside of this app is that it currently focuses on the US only, and there is no word as to when, or if, service will expand. You can download it to your Apple and Android device for free.

2. PaperKarma

While we are currently living in a digital age, we still get a lot of paper-based junk mail. This is incredibly wasteful, as most people just throw it away. PaperKarma is an app that aims to reduce or eliminate waste paper.

How it works is you take a picture of unwanted mail, the developers will then contact the distributor and ask that they stop sending mail to you. This app could go a long way in helping reduce the amount of paper your office uses, which will mean lower costs for you and less trees felled. It's really a win-win. You can download it to your iPhone or Android device for free.

3. iRecycle

An important part of any green initiative is recycling. The problem is, it can be hard to find out what, how and where to recycle. iRecycle is an app that aims to set this straight. It provides information on how to recycle almost everything and the nearest recycle points to you.

The app also provides you with recycling centric updates, news and tips to help encourage you to do more. It's available for Apple (iPhone and iPad) and Android devices for free.

4. greenMeter

If your company has a fleet of vehicles, you are probably always on the lookout for ways to make them more efficient. Whether it be switching tires used, driving at slower speeds to conserve gas or carpooling, finding a way to cut costs is important. greenMeter is an app that could help. What it does is use your iPhone's accelerometer and manually entered data to assess your vehicle's power and gas usage.

While driving, this app provides real-time feedback on how efficient your driving is and how much gas you are using. This will help you conserve fuel (as you can see when you are burning more than usual) which will reduce operating costs and negative environmental impact. It's available for the iPhone and costs USD$5.99.

These are just four apps that can help your company go green. What other CSR initiatives do you take in your company? Let us know! And if you would like more tips on how technology can help you reduce your environmental impact, let us know, we can help.


Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
December 5th, 2011

Did you know that on iOS5 on the iPad, you can actually split the keyboard into two? This can be useful for typing with your thumbs if you are holding the iPad with both hands.

To do so, press and hold the keyboard icon on the on-screen keyboard. An option will appear, allowing you to split the keyboard into two. Alternatively you can drag the keyboard icon up across the screen until the keyboard splits up. Still another way is to simply put two fingers around the center of the keyboard and simultaneously drag them apart in a splitting motion.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
November 25th, 2011

Want to do a quick currency conversion? You can use Google for that. Simply type in the amount in the original currency, then the currency you want to convert it to.

For example, type in: "100 dollars in yen" or "100 dollars in Mexican Pesos" and check out the results. If you have a mobile data plan on your mobile phone with a browser, you can use this tip for quick currency conversions on the go.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
November 18th, 2011

The Mac introduced the concept of using multiple "Desktops" (previously called "Spaces") using Lion's Mission Control application. Using Mission Control, you can specify which desktop applications will automatically open in which desktops by default.

To set your preferences, select and right-click (or ctrl+click or two-finger click) on an application in the Dock, then select the "Options" menu in the resulting pop-over. Inside that menu, links appear that allow you to remove the app from the Dock, open it at Login, or to have it Show in the Finder app. If you have multiple desktops active, an additional set of options will appear at the bottom. Here you can "assign" the app to "This Desktop" or the current active desktop, or to open in "All Desktops" or "None." Make your selection and your app will now open in the specific Desktop or Desktops you specify on launch.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
November 11th, 2011

If you use an iPad, there is a switch conveniently located at the right side of the device which you can set to either lock the orientation of the screen or to mute the audio when you slide the switchdepending on your preference.

To set your preference, go to Settings > General, and under the "Use Side Switch" section, choose either "Lock Rotation" or "Mute."

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips