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December 19th, 2014

SocialMedia_Dec15_CMeasuring the overall success of a marketing campaign is often dependent on a number of metrics. When it comes to measuring the success of your social media campaigns, the most common metric employed is the number of shares. Companies who post content online often find it difficult to get their content shared though. If this resonates with you then here are four common reasons as to why your content might not be shared and what you can do about that.

1. The vast majority of people are hesitant to share content

According to a study conducted by Carnegie Mellon University and Facebook over a 17 day period, approximately 15.3 billion comments and posts were written but were then deleted and not posted on Facebook alone.

While the reasons will have been varied, the numbers highlight that the vast majority of users are sensitive to what they post on Facebook, and most likely other networks as well. What does this mean for businesses? Well, you need to ensure that the content you are posting offers value to not only your audience, but their audience as well.

Think about when you have shared content on any network. You probably didn’t do so 100% for yourself, but instead shared the content or created a post so your audience would interact with it, or possibly get something out of it. Think of this as the “hmm, that’s interesting, other people will like it too, so I’ll post it” mentality. By sharing content others enjoy or respond to, you get the benefit of increased recognition.

If you can create content that gets people to think this way, there is an increased chance that they will share it.

2. Facebook users want to be seen in a positive light

According to a study carried out by INC. 80% of respondents share content because it shows that they are being a good friend to those they care about. People use social media to foster good relationships and connect with those they care about. And if somebody regards your posts as potentially able to tarnish their image on social media, they won’t share it.

Businesses looking to capitalize on this need to try to create content and campaigns that help users better relate to one another. Combine this with the above example of creating interesting-to-share content and you will be more likely to see an increase in shares.

3. Content doesn’t fit our salient identities

Because social media has become an extension of society, many experts apply common social science principles to it. The most commonly applied theory is of the five identities (relational, personal, social, superficial, and collective) that determine how people behave in a certain situation.

If you are posting content that doesn’t fit with an an individual’s current identity then it’s not going to be shared. So, how can businesses capitalize on these changing identifies? One effective way is to get to know your main target audience; how they act and react to certain social cues, and then create content to fit with this behavior.

For example, if your target group for posts is parents, then using language and content that triggers parental instincts could increase shares as parents associate better with it.

You might want to widen your focus too and try developing content that capitalizes on different identities, tracking what works best.

4. Content doesn’t mesh with a user’s values and goals

The same INC. study found that after being a good friend, 63% of users surveyed noted that they were more likely to share content that reflected their goals, values, and dreams.

How can a business capitalize on this? The best way is to get to know your audience. Look at their posting and sharing habits and the type of content they share on a regular basis. This may change over time, but you will see patterns evolve for different groups. If you can develop and post content that reflects these main goals and values then you are more likely to see your content being shared. Try different approaches and keep in mind who you are developing content for.

If you are looking to learn more about social media, contact us today to see how our systems can help you integrate it with your business success.

Published with permission from TechAdvisory.org. Source.
Topic Social Media
December 17th, 2014

productivity_Dec12_CEmail is now the most essential form of communication in business. Over the years, email has become much more informal than when it was first introduced. Sure, this makes it feel more natural, but there can be times when this casual style leads to misunderstanding, and in turn this can lead to lost productivity. There is, however, one effective way you can structure important emails to avoid this, and that’s by using PAR.

Better email structure for small businesses

In order for your emails to be clearer and to get the overall message across easily, you might want to implement a PAR structure. This three part framework has been used by many business owners and managers to improve overall communications, and consists of:

Problem

At the very top of the email, below the salutation, provide a brief yet clear overview of the problem which is the subject of the email or the reason you are making contact. When writing this overview don’t assume anything, including shared knowledge or agreements, unless you have discussed these with all recipients beforehand. The key here is that you are looking to be able to summarize the main issue.

If you need more than two paragraphs, then you should probably create a longer form report that is attached in the email. The reason for this is because the vast majority of people will simply scan an email, and if it’s too long, they will usually skip it, or possibly miss key points. If it is easy to scan and read, then there is a greater chance all parties will be on the same page.

Beyond this, if you are struggling to come up with a short explanation or can’t clearly summarize the problem in writing, then email may not be the best medium to be using. Opt instead for a meeting or phone call to discuss the issue more fully.

Action

After stating what the problem is, clearly mark any proposed actions or recommendations using a relevant heading, then specifically lay them out in an easy to read format. You want to be as specific as possible here, ensuring that all parties understand what you want to happen and the actions they will need to take as a result.

For example, if you use vague language, such as: “I need this by the end of the month”, people may only carry out what you are asking for on the very last day of the month. Instead, you might be better to give a specific delivery date, and possibly a set time, so that any deadlines are clearly defined. Bulleted and numbered lists can really help here, as long as they are clear and understandable and don’t muddle the issue.

Results

Finally, identify the expected results based on the actions you want the recipients to take. This helps ensure that every recipient knows what they should be striving for, as well as serving as an indicator of whether the problem has been specifically solved or not.

If the results aren’t met, you have a good opportunity to look back at the process and see if there is any room for improvement, or try to pinpoint exactly why something went wrong or didn’t happen as you planned. This in turn, if leveraged correctly, can help improve overall productivity.

Looking to learn more about increasing productivity in your office? Contact us today to see how our systems can benefit your business.

Published with permission from TechAdvisory.org. Source.
Topic Productivity
December 15th, 2014

VoIP_Dec11_CDecember is one of the busiest months for many businesses, especially those in the service industry. Because of this, you will likely see an increase in call volume and you need to make sure that your VoIP systems are ready to cope with this boost. To ensure that your calls sound clear you might want to follow these useful VoIP system tips.

Establish VoIP system monitoring

Before you know whether your systems are ready for an increased call volume, you should establish monitoring tools that allow you to keep track of call volumes and how the systems hosting your VoIP solution are faring. If you notice that a spike in call volume during peak hours leads to decreased call quality, or perhaps an increased load on systems, then it may be a good idea to invest in a new solution that can help carry this extra burden.

Because this is the holiday season, and your staff and even IT providers may be away on leave, a monitoring solution can be helpful in predicting when issues may arise. You and your IT team can then help prepare for an increase in call volume and any problems that may crop up when they are away from work. This ensures that your systems won’t go down when you need them most.

Check your VoIP equipment

Sometimes, problems with VoIP don’t have anything to do with your service provider or even the underlying servers that host the solution, but the physical VoIP lines and phones themselves. One common issue with VoIP is that if equipment is too close to other VoIP equipment, you may see a degradation in call quality.

Therefore, you should take care to ask your employees if they have noticed lower call quality lately, especially if two VoIP devices are close to one another. If there have been issues, moving them further apart should clear this up.

Beyond this, take the time to inspect all cables and connections to ensure they are in good condition and able to deal with the increased wear and tear the holiday season can bring. If equipment is looking a little past it, now may be the time to look for new devices and solutions that can help boost your communications.

Set data priorities on your router

Most modern business routers have an important feature called QoS, or Quality of Service. This allows users to set bandwidth limits for different activities and even create priority lists. Because you will likely be getting more calls during the holiday season, it is a good idea to ensure that the extra bandwidth will be there when you need it.

Because your router is also in charge of assigning bandwidth to your VoIP solution, using the QoS feature is a good way to ensure that calls are receiving the bandwidth they need to remain clear. Take a look at the way data and bandwidth is being used in your network and set limits on non-essential activities that may be using higher amounts. For example, it may be a good idea to reduce the bandwidth assigned to streaming services and apply the extra percentage to your VoIP solution.

Work with an IT partner

These tweaks and updates can be time consuming and a bit of a chore to carry out, especially if you are not a tech expert. What we recommend is contacting us, so our VoIP experts can work with you to ensure your network is configured for the higher call volume, equipment is working, and servers are ready. We can even offer suggestions on better systems that can improve communications while reducing costs. Be prepared for the holiday season, contact us today.

Published with permission from TechAdvisory.org. Source.
Topic VoIP General
December 9th, 2014

GoogleApps_Dec08_CBusinesses around the world are finding that Gmail is one of the most reliable and portable email platforms out there today. With powerful tools that bring messages together and allow us to gain control of our Inbox, Gmail has become the platform of choice for many. One tool that allows us to keep better control of our Inbox is message threading. Here is an overview of this feature and how to change its behavior.

What is email threading?

When email was first created, email platforms treated each message that was sent or delivered as a separate message, even if it was a reply to a previous message. Over time, email became less about individual messages and more about conversations. Look at your emails and chances are that many individual emails are really about one core message or connected to one main conversation.

If you use Gmail, this conversation, based on an original message, is threaded together. This means that you have one conversation (the main email) with many messages going back and forth. Receive a new message and it is added to the conversation at the top of the thread. If you want to see older messages you simply scroll down the thread once it is open.

While this is a great way to display messages, in a compact way that cuts down on the number of emails in your Inbox, longer threads can become unruly, making it more difficult to actually find a specific message because it is in the midst of a thread. Beyond this, some users prefer to have non-threaded messages, with all messages listed separately.

How to unthread your emails

To unthread your emails simply:

  1. Log into your Google account and open Gmail.
  2. Press the cog in the top-right of the screen.
  3. Select Settings from the drop-down menu.
  4. Scroll down to Conversation View.
  5. Tick Conversation view so that it is off.
  6. Press Save Changes at the bottom of the screen.

What will happen when you do this

Once you press Save Changes you should be taken back to your inbox and you will notice a few changes. Firstly the number of emails in your Inbox will be higher, and secondly, messages that were threaded will now be added individually, based on when they arrived into your Inbox. If you are looking for these messages, you will need to either scroll through your Inbox or search for them using keywords and other search operators.

It should also be noted that when you reply to emails, a new message will be sent to both your sent folder and main Inbox, but the replies will not show up in the body of the message you replied to.

If you are looking to learn more about using Gmail in your office, contact us today to see how we can help employ the right tech tools to enhance your business efficiency.

Topic Google Apps
December 7th, 2014

OSX_Nov24_CSafari, the browser of choice for many Apple users, has seen a number of updates in the past, usually with a new version being introduced when a new version of OS X is released. Possibly one of the biggest features introduced has been the keyboard shortcuts. If you use Safari, here are seven shortcuts you may not be aware of.

1. Scroll up and down a screen

While you can use your mouse to scroll, if you are on a laptop or need to quickly scan down one screen, you can press the spacebar. This will move the page down one screen (based on your current screen size). You can move up one screen by pressing Shift + Spacebar.

2. Open a page in a new tab

If you are looking at a page with a link that you would like to click and open, but you would like to also keep the existing page open, you can do so by simply pressing Command + clicking on the link. When you do this, the link will open in a new tab. You can also use this shortcut with bookmarks, and if you are entering a URL, hit Command + Return to open the URL in a new tab.

3. Open and close tabs

If you would like to quickly open a new tab in the same Safari window, press Command + T and it should open to the right of the tab you are currently looking at. If you would like to close the tab you are looking at, press Command + W. Should you accidently close the wrong tab, hitting Command + Z will reopen the closed tab, as long as you have not entered any information in say an address field or form.

4. Cycle between open tabs

Because of the tabbed nature of Safari, there is a good chance that you have one window open with multiple tabs. While you can simply click on the tab you want to switch to, you can also use Control + tab to switch to the tab to the right of the currently open one. Pressing Shift + Control + tab will switch to the tab to the left of the currently open one.

5. See a list of recent pages by Web address

When working in Safari, you can press and hold on the back arrow to view a list of recent pages you have visited. The problem with this is that sometimes you see just the page name, so if you have looked at a site with a long name, or the same pages, it can be tough to pick the right one to go back to.

Instead, press Option + the back arrow to bring up the list of recently viewed pages and their URL or Web address. This only works for the tab you are currently looking at.

6. Go to your homepage

If you would like to quickly go back to your homepage, press Command + Home key. This should automatically load the page you have set as your homepage.

7. Add page as a bookmark and open pages from your Favorites Bar

You can add the page you are currently looking at to your bookmark list by hitting Command + D. To open pages from your Favorites bar (shown below the URL bar) hit Command + 1-9. For example, if you hit Command + 3, you will open the third site on the bar (counting from the left). If you can't see the Favorites Bar, press View and select Show Favorites Bar.

If you would like to learn more about Safari, and other Apple apps, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic General
December 5th, 2014

Security_Dec01_CMalware is a constant threat to a business's security. However, with many malware infections we tend to be able to learn a lot about them in a very short amount of time, which weakens the power of each attack. There is a new threat called Regin however, that is leaving many security experts baffled. Here is an overview of Regin and what it means exactly for businesses.

What exactly is Regin?

What is most interesting about Regin is that a number of security experts seem to not really fully understand it. They know that it exists, they know it is complex, and they know it is one of the most advanced pieces of malware ever created. But, they don't know what exactly it does, or where it comes from.

What we do know is that Internet security firm Symantec is credited with first bringing Regin to public attention, and that it has been around since at least 2008. So far, the company has said it is similar to the Stuxnet virus that was supposedly developed in (or by) the US and used to attack and subvert the Iranian nuclear program.

Regin is known to infect Windows-based computers and at its core is a backdoor trojan style of infection. From detected infections it is looks like the purpose of the malware is not to steal information but to gather intelligence and facilitate other types of attacks.

What makes this malware so powerful and disturbing is that it is much more advanced than other infections. Using various encryption methods it can hide itself extremely well, making it difficult to detect. It can also communicate with the hacker who deployed it in a number of different ways, thus making it a challenge to block or stop. As a result, it is far from easy to actually figure out what exactly this malware is doing and why.

Who has been infected?

According to various security experts we have been able to compile a list of companies and organizations that have been targeted to date. These include:
  • Telecommunications companies
  • Government institutions
  • Financial companies
  • Research companies
  • Individuals and companies involved in crypto-graphical and mathematical research
At the time of this article, no known attacks have been carried out against companies in the US, Canada, or the UK. The main countries targeted so far have been Russia and Saudi Arabia, along with a smaller number of infections in Malaysia, Indonesia, Ireland, and Iran. A total of 10-15 countries have been targeted since the malware was first discovered in 2008.

Is this a big deal for my company?

Just because your company is operating in a country that hasn't been affected thus far, doesn't mean that you aren't at risk of being attacked by this malware in the future. If you operate in any of the industries or sectors listed above, you could still be at risk, especially if you do business with clients in infected regions.

For now, however, it appears that Regin is only infecting larger government bodies and large companies outside of North America and much of Europe, so the chances of you being infected are relatively low. Although as with any threat, this can change at any moment.

What we recommend is that you ensure your antivirus and antimalware solutions are kept up to date and always switched on. You can rest assured that eventually experts will learn more and block this malware from infecting systems. Beyond this, working with an IT partner, like us, who can ensure that your valuable data and systems are secure, is also be a good idea. The same goes with watching what you download and any emails you open. If you don't know or trust the source, don't download any program, open an attachment, or read an email connected to it.

Looking to learn more about the security of your systems? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
December 4th, 2014

Hardware_Nov25_CSelecting a Wi-Fi router, much like selecting any other piece of equipment for your business, can be a complicated task. There are so many different models and manufacturers out there that it can be a chore to work out the best option for your business. To help, here are some important features all routers for business should have, and what elements to look out for.

Essential features

For the vast majority of users, there are five main features that all wireless routers must have in order to make them useful in the office. They are:
  • Network type - Look at any router and you will quickly see that there are a number of different networks available. The four most commonly found are 802.1b, 802.1g, 802.1n, and 802.11ac. These designations are for how fast the router can transfer wireless data, with 802.11ac being the fastest of these four. Most offices should be able to get by on n routers, but those who have users connecting via Wi-Fi and cable may do better with 802.11ac routers - which are backward compatible with other slower network versions.
  • Throughput - This is closely associated with the router's network type, and is usually one of the first things listed on router boxes and specifications. To spot the router's throughput, look for Mbps. This indicates the speed at which the router is supposed to transmit data from your connection to users. It is important to note here that if you have a 100Mbps Internet connection, but buy a router that is only say 80 Mbps, then the total speed will be the lower figure, 80Mbps. Therefore, it would be a good idea to get a router with a higher throughput, or a close throughput, to your main Internet connection.
  • Range - This is particularly important for users who will be connecting via Wi-Fi, as they will likely not be sitting right beside the router. Generally speaking, the further you are from your router, the slower and weaker your connection will be. As a rule of thumb: 802.11ac and n routers will offer the strongest connections and greatest range. But this will all depend on where the router is placed and any natural barriers like concrete walls, etc.
  • Bands - On every single router's box you will see numbers like 5Ghz and 2.4Ghz. These indicate the wireless radios on the router. A dual-band router will have both a 5Ghz and 2.4Ghz radio which allows devices to connect to different bands so as not to overload a connection. Those who connect to a 5Ghz band will generally have better performance, but the broadcast range will be much shorter than the 2.4Ghz radio.
  • QoS - Quality of Service is a newer feature that allows the router administrator to limit certain types of traffic. For example, you can use the QoS feature of a router to completely block all torrent traffic, or to limit it so that other users can have equal bandwidth. Not every router has this ability, but it is a highly beneficial feature for office routers.

Useful features

As well as the above features, which are essential for business Wi-Fi routers, there are also some useful features that may help improve overall speeds and usability. Here are three of the most useful, but not essential:
  • Beam-forming - This is a newer feature being introduced in many mid to high-end routers. It is a form of signal technology that allows for better throughput in dead areas of a business or home. In other words, it can help improve the connection quality with devices behind solid walls, or in rooms with high amounts of interference. By utilizing this technology, routers can see where connection is weak and act to improve it. While this is available on routers with many network types, it is really only useful with routers running 802.11ac, so if you have devices compatible with 802.11ac, then this feature could help.
  • MIMO - Multiple-Input, Multiple-Output is the use of multiple antennas to increase performance and overall throughput. Most modern routers don't actually use multiple antennas or extra antennas to increase performance, instead utilizing this concept to ensure that more devices can connect to one router with less interference and better performance.
  • Antennas - Some routers, especially those geared towards home use, don't have physical antennas, while other higher-end routers do. With many wireless routers, the idea behind antennas is that they allow the direction of the best connection to be configured. It can be easy to think that these antennas will help improve connection, but when it comes to real-world tests, there is often only a nominal improvement if the antennas are configured and aimed properly.
While these features can help improve the overall connectivity and speed of a wireless network, they are not necessary for most business users. If you are going to be tweaking networks however, then these may help. Beyond that, concepts like beam-forming only work well if you have a wealth of devices that are 802.11ac compatible and these are still less popular than devices that are say 802.1n compatible.

Features to watch out for

There are a number of router features that manufacturers often tout as essential, important, etc., when in reality these features are often more about marketing and will pose little use to the vast majority of users.
  • Routers with advertised processor speeds - With many pieces of equipment, the processor speed is an important indicator as to how fast it will run, and how well systems will run. With routers however, there is usually a small requirement for processing power. Sure, some features like firewalls require processing power, but the vast majority of routers have the power to run these. Therefore, advertised processor speeds with Wi-Fi routers offer no realizable benefit to the majority of users.
  • Tri-band - While many routers have dual broadcasting bands, some newer ones are now tri-band. The idea and marketing behind this is that with a third band, throughput can be dramatically increased and this is often reflected in the speeds manufacturers say these routers can offer. In reality however, this often isn't the case, as all this extra band really does is allow for more devices to connect. You will most likely not see an increase in overall connection speed.
  • Patented or trademarked features - Almost every router these days will have individual features (also known as proprietary technology) that the manufacturer includes with the idea that it makes the router that much better, or at least uniquely different, than any other. While many of these features can be useful to some users, they should not be the main reason to select a router.

How do I pick the best router?

Go to any hardware retailer and you will quickly find that the sheer number of wireless routers out there is overwhelming. Sure, they all do the same thing, but some will be better than others. One thing to try is to look at the user submitted reviews of different routers online. While the manufacturers may claim one thing, it is the real-world users who can shed the best insight into products. Try to find more business-oriented reviews rather than views based on domestic use.

What we recommend is to contact us. We can work with you to help you find and set up the best router for your business. Get in touch today to learn more.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
December 3rd, 2014

BI_Dec2_COften, when companies look to integrate business intelligence processes the first department that systems are applied to is sales. By employing metrics that track sales activity and any sales-related activity, business owners can gain a better picture of overall success. The problem is, it can be tricky to pick which metrics to track. To help, here are five of the most commonly tracked sales metrics.

The sales pipeline

This metric is often employed by businesses to show current sales opportunities and estimate the number of sales or revenue the sales team will bring in over a set period of time, usually a couple of months. When employed correctly, team members are better able to track and remain in control of their sales. Managers can also be assured that targets are more accurately set and reached.

When companies set up their sales pipeline metrics they often set out to measure:

  1. Average time deals remain in the pipeline.
  2. Average percentage of converted leads.
  3. Average worth of every deal.
  4. The number of potential deals in the pipeline.

Overall sales revenue

This metric is often seen to be the most important sales-related metric to implement, largely because it provides managers and owners with a good overview of the health of their company and overall performance. In short, sales revenue allows you to accurately view the profitability of your business, even if your profits aren't presently growing.

Beyond giving a useful whole-business overview, this metric can also uncover exactly how much each sale influences or contributes to the bottom line. This can be calculated by using the standard profit-ratio equation - net income over sales revenue.

Accuracy of forecasts

Any sales manager knows that forecasts are just that, predictions. But, because so much of sales is based on informed speculation it is important to track the overall accuracy of any future forecasts. By doing so, you can uncover gaps in processes and reveal any forecasting tools that need to be improved.

From here, you can track improvements and tweak forecasts to ensure that they become as accurate as possible. After all, if you can show that you are meeting your goals, or are close to meeting them, you can make more reliable decisions and be assured that your company is doing as well as it appears to be.

Win rate

The win rate, also known as the closure rate, is the rate that shows how many opportunities are being translated into closed sales. Because this rate looks at the number of sales, you want it to be as high as possible, especially when you look at the time your sales team puts into closing sales.

While a high rate is preferable, low win rates are also useful largely because they can highlight areas where improvement is needed. For example, if your team has constantly low win rates across the board, then it could signify that there is a need for more training on closing sales, or that sales staff may not be knowledgeable enough about the products or services being offered. A fluctuating rate could show increased industry competitiveness and highlight when a sales push could be beneficial.

Loss rate

The loss rate can be just as important as the win rate, largely because it focuses on how many potential customers did not purchase products and/or services from you. It can really highlight problematic areas in the early sales process. For example, by tracking the loss rate you may be able to see that response time is low, causing potential customers to walk away.

Essentially, when measured correctly, you can use loss rate to improve the overall sales process and hopefully bump up your overall win rate. You can also compare the two rates to really see how big of a gap there is and give your team a solid goal to try and find ways to reduce this gap.

If you are looking for solutions that allow you to track and measure your sales and any other data you generate, contact us today to learn how we can help turn your data into valuable, viable business information to lead your company to better success.

Published with permission from TechAdvisory.org. Source.

November 25th, 2014

BCP_Nov24_CRegardless of what your business is, or where you are located, you may at some point face a disaster that affects your business operations. In order to make it through troubled waters without serious harm to your business you need to have a Disaster Recovery Plan in place. To help ensure that your strategy is ready, here are five tips that other businesses have learnt from facing disasters that you can work into your plans.

1. Have a full copy of your data backed up outside of your operating region

Almost every company, regardless of size, has backup measures in place. These backups can be either physical or digital, and are supposed to be carried out on a regular basis. If a disaster strikes, having access to your data can help ensure that you can recover your systems and resume operations in the minimal amount of time.

While backups are great, if you keep your backups in the same area as your main systems, or even if your offsite backups are in the same region, there is a chance that a large disaster, like a flood, or power outage, could also affect these backups too. One of the best solutions is to keep a current backup offsite, and outside of your operating region, with most experts recommending at least 150 miles (250 km) away from your main business area.

How do you achieve this? The best option is to use cloud-backup. Many providers host their backup service at a number of different data centers in various locations, so that should a disaster strike both your business and a nearby data center, your data is still safe at other centers.

2. Realistically test your plan

It can be tempting to simply develop a plan and then test it in a closed environment once or twice a year, make some changes where necessary and then sit back and hope it works. In truth, for any plan to really be effective it needs to be tested in a realistic environment. If this is not carried out then there is a possibility that the plan could fail when activated.

Because disasters come in almost any form and size, you are going to want to first identify as many potential problems as possible. From here, test your recovery plans based on these scenarios and see how effective they are. Be sure to also involve your colleagues and employees, as they too will need to know what to do when disaster strikes and what their role in the recovery of data is.

A good way to look at these tests is to think of them more as practice runs. As with anything, the more your practice the easier and more effective it becomes. In this case, good practice could literally save your business.

3. Update your plan as you update your systems

When you develop a recovery plan, you need to base it on the systems and technology you currently have in your business. However, these systems and devices may not be in use six months, to a year from now, or you may introduce new systems and improvements.

As soon as you make any changes, your existing recovery plan could become obsolete. Therefore, you need to ensure that when you introduce new systems or technology you are also updating the recovery plan to cover and fit with these changes.

4. Create an accessible plan

Many experts agree that having a physical plan that employees can see and access during a disaster is one of the best ways of ensuring that it is actually implemented properly. Therefore, when you develop a Disaster Recovery Plan make sure that all of your employees can access it at any time. This includes during and immediately following a disaster.

Beyond this, you need to make sure that the plan is consistent. If you update the master plan, but fail to update the copies you store in say a public cloud, or at different worksites, this will lead to confusion and even an increased recovery time or complete recovery failure. When you do update your plan, let all parties involved know that it has been updated and remind them where they can find copies of the plan.

5. Don't be the only fully-trained disaster recovery expert in your company

As a business owner or manager it can be easy to try and run everything yourself. Afterall, it is your business and you know exactly how to look after everything, right?. The problem is that if you are the only fully-trained disaster recovery person you are making yourself the weakest link in the plan.
Published with permission from TechAdvisory.org. Source.

November 21st, 2014

Security_Nov17_CNet Neutrality is one of the biggest tech-related issues currently making its way through the American Government. In mid-November President Obama made his stance on the issue known, while also introducing a plan for it and thereby bringing the subject to worldwide attention. Here is an overview of what Net Neutrality is and how it can affect you.

What is Net Neutrality?

In order to define Net Neutrality, we should first look at the main idea behind what the Internet is: a free and open medium where individuals can express and house thoughts, ideas, and more. It was founded on one principal, and one principal alone: All information and Internet traffic MUST be treated equally.

This free, open, and fair principle is what we call Net Neutrality. In practice, this idea prevents Internet providers, and even governments, from blocking legal sites with messages they disagree with, and restricting access to services and sites that don't meet their business needs.

What exactly is the issue?

At this time, major telecommunications companies providing Internet access are trying to push legislation through the US court systems that will essentially make it legal for them to throttle Internet speeds; asking other providers to pay fees in order to speed up access to sites and to even block some sites.

There are laws currently in place, set by the FCC (Federal Communications Commission), that prohibit providers from collecting, analyzing, and manipulating user traffic. In other words, according to the FCC, the role of the Internet providers should be to simply ensure traffic and data gets from one end of the network to the other.

Last year, it was uncovered that US telecommunications giant, and Internet Service Provider, Comcast demanded that Netflix pay them millions of dollars or they would limit the Internet speed of Comcast users trying to access the streaming service. Netflix tried to negotiate but the result was that Comcast did indeed cut user speeds. Netflix paid to avoid this from happening again. This act is an obvious breach of the main tenet of Net Neutrality: Equal access for everyone.

Combine this with the January 2014 ruling that the FCC had overstepped its bounds in regards to this topic and the increased lobbying by telecommunications giants against Net Neutrality, and you can quickly come to realize that the Internet as we know it is under threat.

How will this affect my business?

If nothing is done, there is a very high chance that you will be paying higher rates for Internet-based services (because the providers will be asking other companies to pay to guarantee speedy access which will then be passed along to you via higher rates). You may even be forced to use services you don't want to use because they offer better access speeds on your network.

Beyond this, because so many businesses rely on websites and the hosting companies that enable us to access them, there is a very real risk that these hosts may have access speeds cut. This in turn could mean that it will take more time for some users to access your website and services. Think of how you react when you can't access a website, you probably just search for another similar site which loads easily - now imagine this happening to your site. In other words, you could see a decrease in overall traffic and therefore profits.

What can I do about this?

First off, we highly recommend you visit The White House's site on Net Neutrality, and read the message that President Obama has recently posted there. To sum it up, he believes that Net Neutrality should be protected and the Internet should remain open and free. He has even laid out a plan with four rules that the FCC should enact and enforce:
  • No blocking - Internet providers are not to block access to any legal content.
  • No throttling - Internet providers cannot slow or speed up access speeds based on their preferences.
  • Increased transparency - The FCC is to be more transparent and push providers to follow the Net Neutrality rules.
  • No paid prioritization - There is to be a ban on providers insisting other companies pay to have equal access speeds.
You can bet that this plan will be met by stiff resistance both in government and by the telecommunications companies themselves. The FCC is an independent organization and it is up to them to select whether or not they want to enact President Obama's plan. One thing you can do is to publicly submit your comments to the FCC via this website. Any comments made will be seen by the FCC and are are publicly viewable. In the past, enough public pressure has been able to sway FCC decisions, so share this article and the links in it with everyone you know, asking them to take action as well.

What about other countries?

For now, the Net Neutrality battle is largely US based. The vast majority of Internet traffic starts or at least passes through the US. This means that if the telecommunications providers (many of whom own international subsidiary providers) can limit access to sites in the US it could very quickly become a world issue. Beyond this, other countries often follow laws that the US enacts, so it could only be a matter of time before we see similar bills passed in other countries.

In short, this is a major issue that could see the end of the Internet as we know it. If you would like to learn more about Net Neutrality and how you can help ensure the Internet remains free and open, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security